Website Traffic Analysis Examples
Undertaking detailed website visitor analysis gives a useful insight into the performance of your site. As a one-off, this can be a great pointer to the surfing patterns of your visitors, but as a monthly service it can provide a measurable way to track the progress of any online marketing and search engine optimisation you may have in place.
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Site traffic:
Peaks show responses to weekly email marketing campaigns. It is possible to then check back and see which creative or offer generated the best response. Did the traffic convert to sales?
Statistics:
Stats available incude number of visitors per day, duration of visit, pages per visit etc.
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By day of week:
To maximise a seven day online sale in the example here the campaign should be launched on a Wednesday to achieve maximum impact.
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Search Engines:
See how many queries came from which search engine in a given reporting period. Further details are given showing which phrases and keywords visitors use to arrive at a site.
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